Advertising, direct marketing and branding work for my San Francisco ad agency Amp Communications – a small fish in a big pond with lots of other fish big and small, all offering the same thing and competing for the same business. So how do you stand out and compete in a dotcom busted, post 9/11 recession in the Bay Area?
You run a tight ship, keep your overheads low and you give your potential new budget conscious clients something to smile about during an economic downturn: all the big ideas from big brains without the big agency bills, so they can remain competitive and top-of-mind without blowing their entire budget.
We helped clients amplify their messages not by being louder than everyone else, but rather smarter – by finding the single most important truth in their product or service and filtering that message though all the noise and clutter in the marketplace, and in the most targeted, cost effective manner possible. The result: highly creative advertising that gets though to their audience, resonates and gets remembered without breaking the bank.