Global Gourmet Catering creates incomparable experiences through highly customized food, beverage and event services, using sustainable practices and a customer service driven team to exceed all expectations for their clientele.
Because their websites were getting a bit stale, a new website was needed to freshen things up again, and also merge Global Gourmet Catering's separate corporate and wedding sites and company blog into one integrated website that can work across all platforms.
The objective was to redesign the site to feature a cleaner, more current/modern design, reinforce the company's position as an innovator and industry thought leader in a highly competitive, and much heralded Bay Area large scale catering marketplace, feature their high caliber, restaurant quality food through stunning new photography, provide state-of-the-art venue searching and online booking capabilities, and build an all new, fully custom Content Management System. All part of a refreshed brand strategy and digital presence that included a new logo design, and communicated through advertising, collateral, direct marketing and social media campaigns.
The stunning new, content rich, fully responsive design website delivered on the brand promise, in part, by showcasing food as an experience, while also offering a more streamlined user experience, improved SEO and a unified, holistic brand experience. The site’s information architecture includes paths for both corporate and weddings users, but grants access to shared content through thoughtful organization and clear navigation.