Overall brand identity work, including logo, stationary, business cards, menus, gilded gold window treatment and signage, in addition to a tasty website for Bay Area restaurateur Nick Peyton (who steered two top tier San Francisco institutions: Restaurant Gary Danko and The Ritz-Carlton) and celebrity chef Douglas Keane's unique "home-style" restaurant in the wine county town of St. Helena.
Market's focus was on American classics – comfort food of the highest order, made with the freshest of local ingredients. Dishes include a hearty meatloaf, finger-lickin' fried chicken, flat-iron steaks, huge pork chops, a fine chopped salad and even a perfectly-created grilled cheese sandwich. Desserts are to die for, especially the s'mores, self-cooked at your table over a tiny open flame, as well as the restaurant's robust wine list.
The identity needed to reflect the new restaurant's high quality, yet understated cuisine, relaxed atmosphere, moderate prices, predominately local and affluent clientele, and wine country location. The result was an identity system that effectively did just that.
Market has received rave reviews, was featured in Esquire’s Top 10 Best New Restaurants in America, and Chef Keane named among the Best New Chefs of 2006 by Food & Wine, Chef of the Year by Esquire Magazine, and the title of Season 5 Top Chef Masters. After selling Market, Nick and Doug focused on their critically acclaimed, award-winning luxury restaurant Cyrus in Sonoma County.