After completing an internal brand audit and conducting primary customer research, we determined that VIP needed a new corporate identity and to be repositioned in the marketplace as a provider of more than just pet vaccinations.

As a result, the company name was changed from VIP Vaccine to VIP Petcare Services, and a corresponding logo and overall more warm and fuzzy brand image was created, along with a revamped website, retail advertising (including the use of post-it notes in newspaper ads) and a direct response campaign. All designed to create awareness, increase lead generation, and help highlight the more robust preventative petcare services offered by licensed veterinarians through VIP’s mobile pet clinics. You might see them at your local Pet Food Express on Sunday providing these services for your anipals.